Sunday, July 21, 2013

The secrets of supermarkets to spend as much as possible to its customers. Do not Fall too!

To all happen to make shopping at the supermarket, they often do not make good account of what we are doing. Sure, let's look at prices, another look at the shopping list, but do not imagine that behind the exhibition orderly shelves there is a huge marketing technology created for us to spend as much as possible!

Here then are some secrets of supermarkets, who has worked for us and really tries to warn you tips and tricks from more or less obvious.
A basic rule of marketing is: see things more, spend more.One of the main rules to follow, if you can do this of course, is never to bring children with you while shopping at the supermarket. All that is present on the shelves, at eye boy sitting in the basket, you put there on purpose to get his attention. A classic example are the ice creams, chocolates, sweets and similar to the present cases, in such a way that children can grasp these products and expect to take them home. These are called "compulsive shopping" and often go to sign.

Another tip is to always do the shopping on a full stomach, it seems trivial, but unnecessary purchases or otherwise superflei (in food) percentage has increased considerably, has been repeatedly tested with various tests.The foods already cut cost much more. In departments of fresh foods often see ready-made products and cut, can be vegetables, meat products, ready to be cooked. Sure it's a small time savings, but if you do well you perceive the accounts of those products also pay twice their price, look at the cost per kilo and make comparisons. Of these products, "semi-finished" the supermarket earns a lot of money at the expense of their customers.

The products that the supermarket really wants to sell are placed at the end of the lane, numerous tests have shown that people buy at least 30% more than the items already there and not only that, companies pay to be placed in these areas more profitable. Therefore, make sure the cost and weight of the various products, because if they try to deceive you with the products they will often placed at the end of the lane.

The path that carried the supermarket is in every way a road almost mandatory to make you spend as much as possible, they calculated that percentage you can gain in terms of the sale also 60% more forcing customers to certain routes. It 'the same reason why it is so easy to take a basket, they calculated that 75% of people who buy something in his hand a basket while those without trash is reduced to just 34%.


You will also need to bear in mind always that the products "height look" are always the most expensive and are placed there because the tendency is often to grab them almost automatically. 
The lowest prices are "hidden", then you lose a few more seconds to look for what you really need and at the best price!Buy one get one. This type of offer has been shown to increase up to 150% of the products on offer, but what's the catch? And 'that with this type of offers in the supermarket practice will make you consume more in less time, so as not to waste the product. Besides, you have to keep in mind that often these promotions are only "mirrors larks" because once you're in the supermarket will do anything to get you to buy other things that you would not have bought it.

Beware of bait and switch. We all know how expensive bread, milk or other consumer products and supermarkets know that taking these low prices and maybe increasing the prices of other products more difficult to remember. Not always a supermarket with low prices (or at least it seems) is actually convenient. Just because often tip owl on a few products, while increasing all the others.

Loyalty cards that reward you with future discounts or with yet another set of dishes is a gain for all shopping centers and supermarkets: it is statistically proven that a customer with a loyalty card or prize card definitely spend more than another that does not has the worry to reach the final prizes.Fake business. Sometimes you find a product on offer close to another product at a higher price, but it is actually a trick: the price of the product on offer is more or less the same as it is only the high price of close competitor that leads one to believe to make a deal!

Finally, what are the tips to make a synthetic just spending and saving?

1) Do not go shopping when there is a lot of people.
2) Always write what you need and scrupulously adhered to the list (at home you are not mesmerized by all the techniques of supermarkets).
3) Bring the money strictly necessary for your shopping list.
4) Never go shopping hungry and worse during a lunch break.
5) Do not bring children with you, will make you spend a lot more money because obviously they are more suggestible.
6) Always check the prices per kilo and not retail prices.
7) Do not buy some fresh cut and packaged, they cost almost twice as much.
8) Take a big spending a week instead of two to three smaller expenses.
9) Try to avoid excessively salty or sugary products, give the real dependencies.
10) Avoid making eye around when you're at the checkout, many products are there just for you, to make you spend!


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